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What Is Executive Drift™?
Executive Drift™ is the gradual, often invisible divergence in how leadership team members understand, prioritize, and execute strategy.
Read the WhitepaperThe strategy meeting ends, everyone agrees, but then something happens. As each executive walks back to their domain, alignment dissolves into interpretation. The CFO sees “sustainable growth.” The COO sees “operational excellence.” The CHRO sees “culture transformation.”
It’s rarely visible at the top, but the organization below receives contradictory signals which fragments priorities and makes execution very expensive. This is the hidden tax organizations pay when alignment is assumed rather than engineered.
Compared with aligned teams, organizations experiencing Executive Drift see:
- 36%longer execution timelines
- 40%slower decision-making
- 2×higher disengagement among high performers